Christoph Baumann
About Work With Me Experience Contact

Optimize your business. Elevate your leadership. Create lasting impact.

My professional and personal ethos revolves around a deep-seated passion for optimization, transforming complexity into streamlined, efficient systems. I believe there is always space for improvement and evolution, both in business and in life.

Christoph Baumann
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6,000+
LinkedIn Followers
10+
Years Entrepreneurship
50+
Leaders Mentored
5+
Companies Built

Entrepreneur, Investor & Mentor
based in Vienna.

I am an entrepreneur, investor, and mentor with a track record spanning e-commerce, SaaS, and consulting. Currently building an AI startup in Berlin while advising companies and investing in early-stage digital health ventures.

As an individual with an insatiable thirst for knowledge, I am constantly seeking to broaden my horizons. New ideas, perspectives, and learnings drive me. I find great joy in meeting new people and engaging in fruitful discussions.

I am convinced that there is always space for improvement and evolution, both in life and work. This belief is the bedrock of my approach to every challenge and opportunity.

"Opportunity is often missed because it comes dressed in overalls and looks like work."
Leadership Operational Excellence Scale Up E-Commerce Process Optimization

Not for quick fixes.
Built for lasting results.

NOT for those looking for overnight success stories or shortcuts that don't last.

NOT for people unwilling to put in the real work and commit to sustainable growth.

But for hard-working entrepreneurs and leaders who are serious about building something meaningful, and who understand that real transformation requires effort, discipline, and the right guidance.

If that's you, I'd love to work together. Think of me as a mentor who's been there, done that, from co-founding and scaling a global e-commerce business to advising startups and mentoring the next generation of leaders.

Work With Me

Here's what you can always expect
when working with me:

01

Radical honesty. I'll always tell it to you straight, even when it's not the easy thing to hear. Honest feedback creates real progress.

02

Pursuit of excellence. I'm unapologetic about high standards and I'll challenge you to demand the same of yourself and your team.

03

Systems thinking. We'll leverage data, processes, and strategic clarity to turn complexity into competitive advantage.

04

Never stop optimizing. We'll stay humble, work hard, and continuously improve, because there's always room to get better.

05

Whole-person focus. A deep commitment to your growth in business AND in life, because a sound mind and body are key to sustained success.

06

Real accountability. We'll have an incredible journey together, as long as you're willing to do the work and push through the hard parts.

Three ways we can work together.

Whether you're scaling a startup, optimizing operations, or looking for an investor with operator experience, I bring real-world expertise to every engagement.

Mentoring

Mentoring

Ready to optimize your business and unlock your full leadership potential?

As a mentor in the global the female factor program and beyond, I work with ambitious entrepreneurs and executives navigating the challenges of scaling, from OKR implementation to operational excellence.

Avoid the top mistakes early-stage founders make on their way to sustainable, profitable growth.

Get in Touch
Investing

Investing

Looking for an investor with hands-on operator experience?

Through Calm/Storm, I invest in super early-stage digital health and wellbeing ventures. As a COO who scaled WTB (acquired by DS-Group) across multiple countries, I bring more than capital, I bring real operational insight.

If you're building in digital health or adjacent spaces, let's explore if there's a fit.

Let's Talk
Consulting

Consulting

Ready to scale your operations and commercial excellence?

Through CB Perspective Consulting, I help businesses enhance commercial and supply chain excellence by developing capabilities, tools, and standardized processes that drive efficiency, transparency, and profitability.

From supply chain optimization to process redesign, let's build systems that scale.

Explore Together

Built through real-world experience.

I've had the privilege of building, scaling, and advising businesses across e-commerce, SaaS, consulting, and venture capital, across Vienna, Cologne, Frankfurt, and Berlin.

Academic foundation: MSc in Supply Chain Management and BSc in Business, Economics & Social Sciences from WU Vienna (Wirtschaftsuniversität Wien).

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Founder, AI Startup
Stealth Mode
Jan 2025 – Present · Berlin, Germany
Building something new in the AI space. Further details upcoming.
COO & Co-Founder
WTB / WETHEBRANDS (acquired by DS-Group)
Jan 2021 – Sept 2024 · Cologne, Germany
Built, scaled, and operated a global e-commerce brand aggregator. Led the WETHEBRANDS + Mantaro merger, doubling size and market share.
Supporting Partner
Calm/Storm (VC)
Apr 2023 – Present · Vienna, Austria
Early-stage VC focusing on digital health and wellbeing.
Co-Founder
Postando
Jan 2016 – Present · Frankfurt, Germany
Seamless solution for creating and sending customized postcards, for consumers and businesses.
Managing Director
CB Perspective Consulting
Apr 2018 – Present · Vienna, Austria
Commercial and supply chain excellence through capabilities, tools, and standardized processes.

Ready to optimize, scale,
or simply share ideas?

If you resonate with the pursuit of excellence and continuous learning, or if you're simply looking to share ideas and experiences, I am more than eager to connect. Let's journey together towards growth and inspiration.